Importance of export analytics button and a guide to use it to supercharge your marketing operations.
CloudFiles provides insightful analytics for your documents using secure links. These analytics can be viewed on the analytics dashboard of CloudFiles. However, if you are a Marketing professional you will most probably get a lot of views on your documents from various sources.
This data will require more detailed analysis on your end to get fruitful results to understand which channels are working the best. This could be analyzing no. of downloads vs no. of views on your file or other permutations as per your business requirement.
To perform these next level file analytics you will need to download the file analytics
To export the analytics in excel follow the steps:
Step 1:Login to your Account & Navigate to the content library. Go to the Content Library by directly signing into CloudFiles.
Step 2 :
Head over the content library and access the file whose link you wish to analyze. Click on the link and access the link settings.
Click on Go to analytics and on the next page, select export analytics.
This will download the analytics of the secure link shared with your recipients.
Using this raw data, a marketing business can :
- Re- prioritize spending on different channels.
- Re- create content strategy based on time viewed.
- Time content promotion based on highest activity time zones.