Learn to use soft content gating in your mass email campaigns, webpage content or blogs to gain access to your viewers' email address.
As marketers and sales personnel, we often send files to multiple potential people, who we hope would at-least open our documents related to sales pitch or simply your business overview. Content gating is one of the many hooks marketers use to get email addresses of their prospects. With CloudFiles, you can see which users are interested in your documents. With the Soft content Gating feature, your business can analyze the purchase intent of your potential clients.
Soft Gating Authentication is recommended for your mass email campaigns.
To set a Soft Gating on your links follow the following steps:
Login to your Account & Navigate to the content library. Go to the Content Library by directly signing into CloudFiles.
Click on any file in the content library to access the link settings.
Enable the Require email option in the security settings.
Leave the Enforce email verification check box blank.
Do Not enter any email id in the Allow list. This will let anyone access your document after being email otp verification.
CloudFiles will give you details of every email id that has been used to open your link and the time they have spent on your document. This is an invaluable addition to your inbound marketing tactics. Your blog performance metrics or webpage content can be judged based on time viewed. Content Gating strategy is a must have for every business looking to make it big in the digital business era.